Business case with Grontmij, DHV and Accenture

Guidelines for Sustainable Mobility Management

International and renowned consulting firms Grontmij, DHV and Accenture have agreed to cooperate with the business case for sustainable mobility of Houben Mobility Management. These three consultants also conduct sustainable mobility as part of their business.

The business case is divided into five guidelines that lay the basis for the mobility scan that Houben Mobility Management uses for sustainable mobility advice. This robust tool was developed in collaboration with Utrecht University and the University of VHL Leeuwarden (part of Wageningen UR).

Sustainable Mobility Management business case (PDF)

1. Motivation
The business case shows that the main motivation for sustainable mobility is reducing greenhouse gas emissions (CO2). That in itself shows a competitive advantage in today’s market where the emphasis is on sustainability. Although important, cost reduction is therefore not decisive.

2. Approach
The emissions can be reduced in two ways according to the business case:

• driving more efficiently with only efficient lease cars, by convincing people to drive more fuel efficient, and where possible, offer public transport as an option.
• reducing the total travelling distance with measures such as flex working or teleconferencing.

3. Mobility employees
As much information about the mobility behavior of employees should be collected in order to set up programs aimed at the reduction of CO2 emissions per employee.

4. Dedication employees
The business case shows that employees generally appreciate the efforts of their organizations to implement sustainable and innovative mobility management. Employees are opting for cars with a green label, public transport, bicycle, flexible workspaces and video conferencing. Workers are clearly demonstrating the importance of a positive incentive approach.

5. Barriers
From the business case a number of internal and external barriers also emerged that may undermine the introduction of sustainable mobility. The main internal barrier is the lack of financial resources to launch new initiatives. The most important external barrier which the business case identifies is the fluctuating government policies with respect to stimulating sustainable innovations.